Visa’s small ticket transaction service allows merchants to accept Visa debit, credit and prepaid cards without obtaining the cardholder’s signature or PIN, for transactions under $35.
The service is designed to increase transaction speed and cardholder convenience, while reducing cash handling and operating costs for merchants. A number of merchant categories are eligible to participate in the program. These are:
- Restaurants and fast food restaurants
- Variety stores and convenience stores
- News stands
- Laundries and dry cleaners
- Video rental stores
- Quick copy Services
- Parking stations
- Car washes
- Taxicabs & Limousines
- Bus lines and local commuter transport
- Cigar stores
- Tolls and bridges
Not all eligible merchants will immediately provide the small ticket transaction service to customers as the small ticket transaction service will be selectively rolled out.
Visa’s small ticket service has been available in the U.S. and parts of Asia for several years, including Japan, Korea, Singapore, Thailand and Hong Kong, and has been very well received by cardholders and merchants.
Small ticket transactions are associated with minimal fraud because of their low value, the face-to-face environment in which they are conducted and the requirement for issuer authorisation.
Data following the rollout in the U.S. has confirmed that there has been no incremental increase in fraud or chargebacks for small ticket transactions.
General questions and answers
Q. Can small ticket transactions be made with any Visa card?
Yes, cardholders can make small ticket transactions with any Visa credit, debit or prepaid card issued by any Australian or international financial institution.
Q. Can cardholders choose not to use it for purchases below $35?
No, if a merchant has implemented the service, a small ticket transaction will not prompt the customer for a PIN or signature.
Q. If you don’t have to sign or enter a PIN, how secure is it?
Visa small ticket transactions are highly secure and subject to existing Visa card security measures. Each small ticket transaction is still electronically authorised by the cardholder’s financial institution at the time of purchase, hence subject to checking as in the case for a normal Visa card transaction. This service has been implemented in a number of countries including the U.S., Hong Kong and Japan. Data following the rollout in the U.S. has confirmed that there has been no incremental increase in fraud or chargebacks for small ticket transactions.
Q. What if a cardholder loses his/her Visa card and somebody else uses it?
To protect their own interests, every cardholder should take good care of their Visa cards. If customers lose their Visa card, they are advised to report it to their card issuer immediately. By doing so, they will be entitled to all Visa card protections as provided by the card issuing financial institution. Reporting a card lost or stolen will also enable the cardholder’s financial institution to cancel the card, hence limiting fraudulent transactions.
Q. How successful is this service overseas?
Visa first launched this service in 2003 and since that time has successfully implemented the small ticket transaction services in the U.S. and parts of Asia Pacific including Japan, Korea, Singapore, Thailand and Hong Kong. In each of the countries in which the service has been introduced, the service has been well received by cardholders and merchants.
Q. What are the benefits for Visa cardholders?
The Visa small ticket transaction service makes low value card purchases even faster and easier for customers by eliminating the need to sign or enter a PIN when making a transaction of A$35 or less at selected merchants. Certainly in today’s time-strapped society, consumers are looking for ways to streamline their lives. Visa research indicates that consumers are drawn to cards for several reasons, including convenience and speed.
Q. Will the merchant need to provide a receipt?
The merchant will only need to provide the receipt upon a customer’s request, which again will increase the speed of the transaction and enhance the customer’s experience.
Q. What is the difference between Visa payWave and the Visa small ticket transaction service?
Whilst the solutions are different, the small ticket transaction service in Australia has been specifically designed to complement Visa payWave and is designed to offer a range of payment choices and benefits to merchants, issuers and consumers.
Visa payWave is contactless technology that delivers benefits of speed and convenience whereby consumers can make a transaction by holding their card in front of a contactless reader, rather than having to swipe/dip their card or hand it over to a cashier. The convenience of payWave can be used for purchases up to the higher value of A$100.
The Visa small ticket transaction service is specifically designed for smaller value transactions whilst offering the convenience and speed of not having to provide a signature or PIN. The service is for transactions A$35 or less, regardless of technology.