People First Bank is coming soon

We are delighted to unveil our new name and brand - People First Bank - which says exactly what we're all about - people. 

The new brand builds on our past, reflects the deep roots and values of both brands, and is underpinned by the feedback from our people and customers who told us they wanted us to continue to put people first.

People First Bank reflects our continuing focus on delivering positive change for our customers, communities and people, while underscoring our ongoing commitment to being a purpose-driven, customer-owned alternative to the listed banks.

Yes. We’re still 100% customer-owned and focused on serving you, our customers. Our new brand reflects our aspiration as a national mutual that offers a genuine alternative to the listed banks. The simple truth is that many people today aren't familiar with the terms "credit union" or "building society", and don't understand what they mean. Using the term "bank" in our name makes clear to everyone what our core business is.

That's not to say we are the same as other banks. We differentiate ourselves as a purpose-driven alternative to listed banks, which have a focus on making profits for the benefit of shareholders.

There are no immediate changes. Both the Heritage Bank and People's Choice brands will continue to operate as usual for now. 

Over time, products and services will be rebranded, and customers will continue to have access to a range of competitively-priced products and services. In time, we will also move to a single technology platform, ensuring our customers can access a contemporary banking platform to meet the needs of new and existing customers. 

Customers will be kept updated throughout this process so that they know what to expect as the changes will be introduced progressively over some time. 

Heritage Bank customers can continue banking as they currently do.

In time, our products and services will be rebranded to the People First Bank brand and customers will continue to have access to a range of competitively priced products and services. We’ll also move to a single technology platform, ensuring our customers can access a new and improved way to bank online.

If any changes impact your banking, we’ll be in touch with plenty of notice to help you through the next steps.

You’ll see the same staff in your local branch, just wearing a new uniform.

We’ve introduced People First Bank uniforms into our branches as a next step towards bringing our brands and nationwide employees together. Rest assured, you’ll find the same Heritage products and services in branch you know and love.