Haven’t you heard? Unlike the big banks, Heritage is owned by its customers, not by shareholding investors. That means Heritage’s main focus is on improving the financial wellbeing of its customers and communities. Heritage uses its profits to help deliver great rates, great services and great products to its customers - not to pay big dividends to “Fat Cat” investors. I think that’s rather offensive, as in my view cats, regardless of size should always be put first!
I thought I’d share my comments on the reasons that Heritage (and apparently their customers) are so proud of their people first, customer-owned model (don’t make me choke on a hair ball! As if people actually matter...)
Customer-owned banks, such as Heritage, operate on a different business model to other banks. The customer-owned model focuses on delivering great value to customers, not on profits for shareholders. Apparently this means that:
My humans do go on and ON about these benefits that Heritage delivers back to customers. What-ever!
But I guess you could find out how other humans switch to Heritage.