28 October 2020
Heritage Bank is supporting the push to promote life outside the cities by joining a new group formed specifically to drive population growth in regional Australia.
Heritage has become a founding member of the Regional Activators Alliance (RAA), which was launched today by the Regional Australia Institute.
The RAA is made up of 36 representative organisations from across the country. These include local councils, Regional Development Australia regions (RDAs), economic development groups and industry representatives including Heritage Bank.
The project has been backed by the Federal Government, with funding allocated in the 2020 Budget.
Regional Australia Institute Liz Ritchie said: “Regions need people to fill jobs, grow businesses, and invest in their communities. We know the COVID experience has changed the notion of how we work and this presents an incredible opportunity for us.
“Interest in regional Australia is certainly significant at the moment and with the help of RAA, we will create a strong brand campaign to elevate the regions even further.”
Heritage CEO Peter Lock echoed the call for a renewed focus on regional Australia.
“One of the positives to emerge from COVID has been a surge of interest in living outside our capital cities, recognising that regional lifestyles have a lot to offer,” Mr Lock said
“As a significant business that’s headquartered in regional Australia, Heritage can make a unique contribution to the RAA campaign.
“We’re delighted to be part of this new group and to support the push to attract more people to take up the fantastic opportunities available in regional Australia.”