Heritage CEO enlists flower power to help end family and domestic violence
A humble camellia is standing tall as the newest tool in the campaign to help end the scourge of domestic violence in Australia.
It’s the “White Ribbon” camellia, the latest initiative in Heritage Building Society CEO John Minz’s campaign against one of society’s biggest blights.
The “White Ribbon” is a variety of camellia sasanqua, named especially to support John’s participation in Australia’s CEO Challenge this year. The CEO Challenge asks business leaders to take action against family and domestic violence by raising awareness and funds.
Mr Minz unveiled the “White Ribbon” today at the Toowoomba Hospice Camellia and Winter Flower Show. It has been produced by noted camellia nursery Paradise Plants, who are based near Gosford.
The specially labelled plant is on sale this weekend at the Camellia and Winter Flower Show, and from now on at The Springs Garden World in Toowoomba. Plans are also underway to have the camellia available for sale at a national chain of hardware stores later in the year.
One dollar from every sale will go to support action against domestic violence.
Mr Minz said the “White Ribbon” camellia would provide a living reminder of the need to stand up and oppose a societal problem that is all too often ignored or tolerated.
“It’s simply unacceptable that 1000 women a day are the victims of domestic violence in Australia,” Mr Minz said.
“This camellia will be a tangible and growing reminder to everyone that we need to take action to rid society of this problem.
“We have named it ‘White Ribbon’, which is the international symbol for the elimination of violence against women, to provide that catalyst for continuing awareness and action.
“By buying a White Ribbon Camellia, you will not only contribute financially to the cause, but you will be bringing attention to the ongoing campaign against this cancer in our community.”
The initiative has been endorsed by the White Ribbon Foundation of Australia, which has given permission for the “White Ribbon” name to be used.