Heritage Bank has strengthened its people first focus with the appointment of Brisbane marketing professional Amanda Temperly.
Ms Temperly has been appointed to the pivotal role of Head of Customer Marketing and Digital, based in Heritage’s Toowoomba head office.
Ms Temperly brings more than 25 years’ marketing experience to Heritage, having worked in Australia, the UK and India across a range of industry sectors including banking, superannuation, financial planning, general insurance and health services.
Heritage Bank General Manager of Marketing, Jane Calder, said Ms Temperly’s wealth of strategic experience would help strengthen the bank’s People first proposition across the market.
“Amanda has a really broad perspective from her work in the development and ongoing growth of brands both in Australia and overseas,” Ms Calder said.
“Our aim is to build a brand that puts the customer at the forefront by delivering straightforward, award-winning financial products and services. Amanda’s appointment takes us another step closer to fulfilling this ambition.”
Ms Temperly said she was incredibly excited to be working for such a much-loved Queensland brand.
“Heritage has an overall customer satisfaction rating of 92.3 per cent which is higher than any other bank in Queensland,” Ms Temperly said.
“I'm delighted to take on the challenge of developing and promoting Australia’s largest customer-owned bank. Heritage has such a fascinating story to tell and I am looking forward to working with the bank’s wider marketing team to create an unrivalled banking experience for our members.”